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NEW

The no-makeup makeup set

Limited edition

Our vision of makeup, brought together in one set: enhancing rather than transforming. A fresh complexion, a luminous gaze, subtly defined lips — four essentials to bring out your natural beauty, without looking made up. Makeup the way we love it: simple, intuitive and always natural.

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Usage tips

The lip contour

To define: Trace the lip contour with the rounded tip to naturally reshape the lips.

To define and colour: After tracing the contour, use the wider part of the tip to fill in the entire lips.

Wear alone or pair with a lipstick, balm or gloss to customise the finish.


Size: 1,4g / 0,05 oz

The cream blush

Apply the stick directly onto the cheeks or first apply the product to the back of your hand, then blend using your fingertips or the Aime Blush Brush for a seamless, natural finish. To adjust the intensity, start with a light layer and build until you achieve your desired result.


Size: 4,5g / 0,16 oz

The volume mascara

Apply from root to tip using a slight zigzag motion to coat every lash. Layer coats before the previous one dries to build volume without clumps.

To remove, simply use warm water: the tubes slide off effortlessly without rubbing.


Size: 7,5ml

The eye pencil

Apply the pencil to the inner corner of the eye or along the lower waterline to instantly brighten the eyes. Gently blend if needed for an even more natural look. Perfect as a finishing touch after eye makeup

FAQ image

Frequently asked questions

What is a tubing mascara?

The tubing technology creates tiny micro-tubes that wrap each lash to deliver natural volume, curl, and length. It ensures a precise, smudge-free finish that lasts all day.

How do I use The lip contour? What is special about its rounded tip?

Use the rounded part of the tip to naturally define the lip contour, then fill in the entire lips for a semi-matte colour effect. It can also be used just along the lip contour, depending on the desired result.

Unlike a classic lip pencil, its rounded tip has been designed for 2-in-1 use: precise enough to draw the lip contour and wide enough to easily fill in the entire lips.

What is the finish on the lips?

A subtle, natural semi-matte finish with a softly blurred effect that defines the lips without creating an overly pronounced contour.

How do I use The cream blush?

Apply directly to the cheeks and lips, then blend with your fingertips. You can also apply the product to the back of your hand first, pick it up with a brush and then blend onto the cheeks for an incredibly natural second-skin finish. The texture melts instantly into the skin for an even, natural-looking result.

Can I apply it without a brush?

Absolutely. It was designed for intuitive fingertip application, making it perfect for touch-ups on the go.

How should I apply The eye pencil for optimal results?

Apply directly on the lower waterline to open up the eyes. For an even fresher look, repeat the application in the early afternoon.