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Confidentiality policy

In accordance with the provisions of French Law No. 78-17 of January 6, 1978 as amended by Law No. 2018-493 of June 20, 2018, AIME INC., a simplified joint stock company with a capital of one thousand euros (€1,223.43), whose registered office is located́ 3 Impasse de la Planchette -75003 Paris, registered in the Paris Trade and Companies Register under number 840 958 011 (hereinafter "AIME INC.") informs you that the processing of personal data collected through the website " htpp:// " (hereinafter the " Site") and/or in our stores, if applicable, is implemented under the conditions of this privacy policy (hereinafter the " Privacy Policy ").

Capitalized terms that are not defined in this Privacy Policy are defined in the Site’sTerms and Conditions.

AIME INC. informs you that according to the above-mentioned regulation:

  • personal data" is any information that can be used to identify, directly or indirectly, an individual.
  • processing of personal data" is any operation or set of operations applied to personal data.

Article 1 - Information on the processing of personal data

AIME INC. collects personal data either directly from Users, usually through order forms or Site's newsletter subscription, or indirectly through Users and/or Customers’ interactions.

When personal data is collected directly from Users and/or Clients, mandatory information is indicated by an asterisk. This information is required for contract’s execution with AIME INC. or to comply with a legal obligation. Failure to provide such information may prevent the registration and/or processing of an Order, or the sending of the newsletter, if applicable.

The processing of personal data by AIME INC. is carried out for the following purposes and on the following legal bases:


Legal basis

Customer Relationship Management

Contract with AIME INC.

Order Processing

Contract with AIME INC.

Sending commercial communications, including through your newsletter subscription

User Consent

Organization of contests or promotional offers

Contract with AIME INC.

Processing of requests made to AIME INC. 

User Consent 

Product Reviews Management

User Consent

Analysis of the Site’s ergonomics through cookies or similar technologies allowing the collection of User’s online navigation information, for example the type of browser, the country code corresponding to their location, the consulted Site’s pages, the advertisements on which the User clicked, or the possible Products sought on the Site.

These data are statistical and anonymous, they do not allow to identify a User.

Legitimate interest of AIME INC. for the cookies intended to improve and guarantee the proper functioning and security of the Site and the consent of the User for all other cookies (targeted advertising and communications, statistics).

Article 2 - Recipients of personal data

The personal data of Users and/or Clients are processed by AIME INC. in a confidential manner and with the utmost care.

AIME INC. shares them only with:

  • service providers hired to process data on behalf of AIME INC, for example for our Site's platform management, the implementation of commercial campaigns, the delivery of Products etc. These service providers are authorized to use personal data limited to the services they perform on behalf of AIME INC. and only for the purposes set forth herein.
  • public bodies or authorities requesting it, to comply with a legal obligation or to protect rights.
  • potential future purchasers of AIME INC in the event of a sale of business or assets.

Article 3 – Personal data’s location and retention period 

AIME INC. stores all Users and/or Clients’ personal data within the European Union’s territory. Some of these data may be transferred and stored outside the European Union by service providers hired by AIME INC. under the conditions of Article 2 - Recipients of personal data. AIME INC. commits to do its utmost to ensure these service providers adopt the relevant organizational and technical measures and offer an adequate level of personal data protection. 

AIME INC. retains personal data only for the time necessary to fulfill the purpose for which it was collected, as follows.


Retention period

User account creation 

Until User's request for deletion or three (3) years from the last account activity


Duration of the Client’s contract 

Participation in a contest or promotional offer

Contest or promotional offer’s duration

Subscribe to the newsletter

Until User’s request to unsubscribe or delete the data or three (3) years from the last activity on the account

Request for information 

Time required to process the application 


Maximum duration of thirteen (13) months from the User's consent

Compliance with a legal obligation and/or exercise of AIME INC.

Duration of the legal obligation or limitation period of the legal action

Article 4 - Cookies

AIME INC. collects and keeps certain information each time a User navigates through the Site. This information may be recorded in files called "Cookies" installed on the User's device.

The cookies installed by AIME INC. are intended to facilitate the navigation of the Users on the Site, they allow to:

  • to establish Site’s frequentation statistics.
  • adapt Site’s presentation and User’s home display preferences.
  • memorize information entered in forms, manage and secure access to Users' accounts or the order’s shopping cart.
  • provide content, including advertising, personalized for the User.

Some cookies may also be issued by our partners to:

  • personalize the User's experience outside the Site.
  • identify the Products consulted or purchased on the Site.
  • send the newsletter if the User has subscribed to it.

The issuance and use of third-party cookies is governed by the provisions of their respective privacy policies.

The User may refuse the deposit of third-party cookies on his or her device by making the appropriate settings in his or her browser according to the instructions provided by the CNIL.

If the User refuses all cookies, he/she will not be able to make purchases of Product(s) nor benefit from Site’s essential functions.

ContentSquare is a solution that aggregates traffic and usage data to improve the user experience. The statistics produced are anonymous. To be excluded from tracking,please click here.

Article 5 - Users' rights

AIME INC. is responsible for the processing of personal data on its own behalf. Each User proving his identity may request his/her personal data to be communicated to him/her or that they be rectified, completed, updated or deleted. Under the same conditions, the User may also withdraw his/her consent at any time, without affecting the lawfulnesś of the processing based on the consent carried out prior to the withdrawal thereof. Finally, the User benefits from the right to portability of his/her personal data as well as the right to define directives concerning the fate of his/her personal data after his/her death. Each User who can prove his identity can also request the limitation or oppose the processing of his/her personal data for legitimate reasons. The rights of each User mentioned in the present document can be exercised by writing to or to 3 Impasse de la Planchette -75003 Paris.

A reply will be sent within one month following the receipt of the request. If necessary, this period may be extended by two months, considering the complexity and number of requests, in which case AIME INC. will keep the User informed.

The User may lodge a complaint with the CNIL if he/she considers that the protection of his/her personal data has not been ensured in the context of the processing carried out by AIME INC.

Article 6 - Update

AIME INC. may change its Privacy Policy from time to time, including to comply with applicable laws and regulations. Changes to the Privacy Policy and their effective date will be communicated to Users in advance. After the effective date, continued use of the Site will constitute acceptance of such changes.




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