Choosing the right foundation shade is essential because it must blend as closely as possible with your skin tone, but also with the desired result. Aiming for the perfect match is important if you're using your powder foundation all over your face. However, to enhance your complexion, it's best to choose one or two shades above your usual shade to use as a bronzer on the rounded areas that naturally get the sun.

How to find your ideal foundation shade?

Rely more on the color of your skin around your jawline than on the back of your hand, which is often darker. Depending on the season, you should take into account the shades and intensities of your tan, also looking at areas that don't tan too much, such as the neck, to be able to correct any demarcation.

Good to know : on the AIME e-shop, the photos of the models on the product pages will also help you find the shade that suits you; they are unretouched and taken in natural light.

• FAIR: a neutral, slightly cool undertone for very fair skin.
• NATURAL: a neutral undertone to unify light skin with freckles.
• LIGHT: a warm (golden-yellow) undertone to reduce redness in light skin.
• HONEY: a warm undertone to warm up naturally golden or tanned skin.
• MEDIUM: A neutral, slightly pink undertone that enhances medium skin tones.
• TAN: A warm undertone that warms medium to dark skin tones that lean toward olive.
• DEEP: a warm undertone dedicated to matte or dark skin.
• DARK: a warm undertone to enhance very dark skin.

How important are undertones?

This is the key to finding your ideal shade of SPF Powder Foundation, as close as possible to your natural skin tone. This enhances natural luminosity without graying or turning orange. The AIME range has a majority of neutral undertones for a natural look that adapts to a maximum of skin tones, but it is enriched with new shades for all.

How to define your skin undertone?

You just need to ask yourself these two questions:

1. What color are the veins on your wrist in natural light?

Blue or violet: cool undertone

Blue-green: neutral undertone

Olive green: warm undertone

2. What jewelry suits you best?

Silver: cool undertone

Gold: warm undertones

Both: neutral undertones

What is the advantage of powder foundations?

Powder foundations like the SPF Powder Foundation are buildable. This means they can be used to slightly even out your complexion for a velvety, sheer look, or to cover imperfections in problem skin without a mask-like effect. A real asset!

How to apply powder foundation and which foundation brush to use?

The Face Brush is ideal. Its round, dense shape and unrivaled, vegan fibers are incredibly soft and have been specially designed to ensure even distribution of powder for a zero-material effect. Apply it to dry, moisturized skin using circular motions from the center of the face outward. Repeat for desired coverage.

So, get your powders and brushes out!